Amsterdam Fashion Week 2025: Schedule, Shows, and Must-See Fashion Moments

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Daneel Bouden

Amsterdam Fashion Week 2025 takes place from August 30 to September 4, 2025, transforming the city into a dynamic stage for global fashion talent. From runway spectacles on the A10 to sneaker raves and boat tours, AFW 2025 blends streetwear, couture, and sustainability in a way only Amsterdam can.


Quick Summary Table

This table gives you a snapshot of the most important details for Amsterdam Fashion Week 2025 so you can plan your visit at a glance:

Feature Details
Dates 30 August – 4 September 2025
Theme “From Street to Couture”
Venue Style City-wide: theatres, museums, streets, A10 highway
Featured Designers Daily Paper, YUME YUME, Ronald van der Kemp, HAGEL, Filling Pieces
Special Events Sneaker rave, boat tour, circular fashion installation, heritage exhibits
Partnerships Copenhagen Fashion Week, Modemuze, City of Amsterdam
Public Access Many free events; some ticketed

What Is Amsterdam Fashion Week 2025 All About?

Amsterdam Fashion Week 2025 is a six-day celebration of fashion, culture, and creativity. It blends heritage and innovation through its theme, “From Street to Couture,” which showcases a range from bold streetwear to avant-garde high fashion. Events are held across iconic Amsterdam locations, including Museumplein, Beursplein, and Dam Square.

The week begins with a collaborative dinner hosted by Copenhagen Fashion Week, demonstrating a strong commitment to international partnerships and sustainability.


Where Are the Top Fashion Shows Happening?

The top fashion shows at AFW 2025 are happening across multiple venues in Amsterdam. From theatres to open-air runways, here are the most important locations to know about:

  • DeLaMar Theatre – Hosts traditional runway presentations.
  • A10 Highway Runway – A groundbreaking outdoor catwalk on the ring road, featuring repurposed denim and circular fashion by Filling Pieces and RECONSTRUCT.
  • Beursplein – Location of the circular fashion installation by 1/OFF x City of Amsterdam.
  • Amsterdam Museum – Venue for Modemuze’s heritage-focused series.
  • NXT Museum – Stage for an immersive fashion show by WE® x Halina Reijn.

In addition, the Baskèts boat tour show brings fashion to the canals, cruising along the Prinsengracht.


Which Designers Should You Watch?

The designers to watch at Amsterdam Fashion Week 2025 include both rising stars and established icons. They showcase a mix of creativity, sustainability, and innovation:

  • YUME YUME – Launches its full SS26 collection in a show titled “Flora Fantasia.”
  • HAGEL – Marks its 10th anniversary with a sneaker culture rave.
  • Ronald van der Kemp – Delivers couture-level artistry with sustainable fashion principles.
  • Daily Paper – Presents Afrocentric-inspired streetwear with global appeal.
  • B.B. Wallace – An avant-garde Belgian designer gaining momentum.

Adding to this, graduates from Lichting, the Netherlands’ top fashion academies, will compete for a €10,000 prize in an unmissable showcase.


Top Free and Public Events at AFW 2025

Not all events require a ticket; many parts of Amsterdam Fashion Week are free or open to the public. Here are some highlights you can enjoy without spending a cent:

  • A10 Highway Runway Show – A historic outdoor catwalk featuring sustainable fashion.
  • Circular Fashion Installation at Beursplein – An art-meets-fashion display by 1/OFF x City of Amsterdam.
  • Baskèts Boat Show – A floating presentation on the Prinsengracht canal.
  • Open-Air Screenings & Talks – Check the AFW schedule for pop-up talks and films around Museumplein.
  • Street Style Hotspots – Dam Square and De Pijp are great spots to see (and be seen) in cutting-edge looks.

These events are perfect for visitors who want to experience AFW without tickets.


Instagrammable Spots During AFW 2025

AFW 2025 transforms Amsterdam into one giant runway, with some locations being especially photogenic. Here are the top Instagram-worthy spots:

  • Dam Square – Capture the buzz of fashion crowds with Amsterdam’s Royal Palace as a backdrop.
  • A10 Highway Runway – A once-in-a-lifetime catwalk staged on the city’s ring road.
  • Museumplein – Home to open-air installations and buzzing energy.
  • Prinsengracht Canal – Stunning views during the boat fashion shows.
  • NXT Museum – Futuristic light installations that blend perfectly with bold outfits.

Don’t forget to use hashtags like #AFW2025 and #AmsterdamFashionWeek to join the global conversation.


How to Experience AFW Like a Local

The best way to experience AFW like a local is by combining events with Amsterdam’s everyday culture. Use your GVB tram or rent a fiets to move between shows. Between events, enjoy a fresh stroopwafel in the Jordaan or sip espresso in De Pijp. Many events are free or open to the public. Check the AFW schedule for up-to-date listings.

Pro Tip: The A10 highway runway event is free and outdoors. Arrive early for a good spot and consider a foldable bike for easy mobility.


Fun Fact: AFW Changes Locations Every Edition

Amsterdam Fashion Week is unique because it changes locations each season. Since Danie Bles took over in 2018, spaces from art galleries to parking garages have been reimagined as fashion runways. This tradition keeps the event fresh, creative, and unpredictable.


Easy Day Trips for Fashion Lovers

Fashion fans visiting AFW can also explore nearby destinations for a break between shows. These trips combine culture and inspiration:

  • Zaanse Schans – Famous for its windmills and artisan fabric makers.
  • Haarlem – A charming city with boutique fashion streets.
  • Keukenhof (Spring) – Tulip gardens that connect floral beauty with seasonal style.

These quick escapes make a perfect complement to the high-energy pace of AFW.


FAQs

Is Amsterdam Fashion Week 2025 open to the public?
Yes, many events are open to everyone, while others require tickets or an RSVP.

Where can I get tickets?
Tickets and RSVPs are available on amsterdamfashionweek.nl, where you’ll also find the full schedule.

How do I get around during AFW?
The easiest way is with GVB trams, ferries, or bike rentals, which connect most venues quickly.

What should I wear?
Wear something bold, creative, and comfortable—Amsterdam Fashion Week is known for expressive street style.


 

Explore Amsterdam Beyond the Runway

Would you like to explore more of the city before or after the shows? Check out our guide to the best neighbourhoods for first-time visitors, where you’ll discover local cafés, boutique shops, and hidden gems in areas like Jordaan and De Pijp.

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