The Amsterdam All-Inclusive Pass is a digital sightseeing pass that allows visitors to access a wide range of paid attractions, museums, and experiences in Amsterdam for a single upfront cost.
The best-known version is issued by Go City and is designed for travellers who want to visit multiple ticketed attractions over a short stay without buying individual tickets at each location.
The pass is delivered digitally and scanned at attraction entrances, removing the need for separate bookings at most venues.
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How Does the Amsterdam All-Inclusive Pass Work?
The pass operates on a day-based validity model.
Once activated at the first attraction, it remains valid for the selected number of consecutive calendar days, during which the holder can visit as many included attractions as desired.
Key rules to understand:
- Activation begins on first use
- Validity is counted by calendar day, not by hours
- Each attraction can usually be visited once
- The pass is fully digital
- Some attractions require advance reservations
This structure rewards visitors who plan full sightseeing days rather than spreading activities thinly.
Which Attractions Are Included?
The Amsterdam All-Inclusive Pass focuses on high-value, ticketed experiences rather than free museums or transport.
Commonly included attractions and activities typically include:
- Rijksmuseum
- Heineken Experience
- A’DAM Lookout
- Madame Tussauds Amsterdam
- Moco Museum
- THIS IS HOLLAND
- Canal cruises
- Guided walking tours
- Interactive and immersive experiences
Important exclusions usually include the Anne Frank House and the Van Gogh Museum, which require separate booking.
Is Public Transport Included?
No.
The Amsterdam All-Inclusive Pass does not include public transport such as trams, buses, or metro services.
Visitors normally purchase transport separately using:
- GVB multi-day tickets
- Contactless payment
- Day-based travel cards
This is a key difference when comparing it with transport-inclusive city cards.
How Much Does the Amsterdam All-Inclusive Pass Cost?
There is no single fixed price for the Amsterdam All-Inclusive Pass in 2025.
Pricing varies based on:
- Pass duration
- Time of year
- Promotions and discounts
- Booking platform
Typical adult price ranges:
| Pass Duration | Indicative Price Range |
|---|---|
| 1 Day | €70–€85 |
| 2 Days | €95–€115 |
| 3 Days | €95–€110 |
| 5 Days | €120–€140 |
Some sources reference lower figures, such as around €99 for a 3-day pass or approximately €124 for a 5-day pass.
These usually reflect temporary discounts or bundled offers, not guaranteed base pricing.
Average Standalone Attraction Prices in Amsterdam (2025)
Individual attraction prices in Amsterdam are not fixed and vary by season, booking method, and time slot. The table below reflects typical adult entry price ranges for comparison purposes.
| Attraction | Typical Individual Price |
|---|---|
| Rijksmuseum | €22–€25 |
| Heineken Experience | €21–€24 |
| A’DAM Lookout | €16–€18 |
| Madame Tussauds | €24–€28 |
| Moco Museum | €19–€22 |
| THIS IS HOLLAND | €22–€25 |
| Canal Cruise | €16–€20 |
| Guided City Tour | €18–€25 |
Estimated combined value of multiple attractions: €160–€185
These figures represent average adult pricing, not guaranteed walk-up rates.
How Much Can You Actually Save With the Pass?
Savings depend entirely on how many attractions you visit per day.
Conservative Usage Example (3 Days)
- Rijksmuseum
- Heineken Experience
- Canal Cruise
- Moco Museum
- A’DAM Lookout
Estimated total value: €100–€110
In this scenario, savings are modest unless the pass is purchased at a discounted rate.
High-Usage Example (3 Days)
Add:
- THIS IS HOLLAND
- Guided walking tour
Estimated total value: €140–€160
In this case, the pass becomes clearly cost-effective, especially when factoring in convenience and time saved.
Who Is the Amsterdam All-Inclusive Pass Best For?
The pass works best for visitors who:
- Are staying 1–5 days
- Plan to visit multiple paid attractions daily
- Prefer prepaid sightseeing costs
- Want flexibility without selecting attractions in advance
It is less suitable for:
- Slow or relaxed itineraries
- Visitors focused mainly on free activities
- Travellers who want public transport included
How Does It Compare to the I amsterdam City Card?
The I amsterdam City Card is a separate product with a different focus.
Key differences:
- The City Card includes public transport; the All-Inclusive Pass does not
- The City Card often averages a lower per-day cost
- The All-Inclusive Pass includes more paid experiences and tours
The better option depends on whether your priority is transport and museums or paid attractions and experiences.
How Do You Buy and Use the Pass?
The pass is purchased online and delivered digitally.
Once purchased:
- Store it on your smartphone or app
- Scan the QR code at attraction entrances
- The pass activates on first use
No physical card or printing is required.
FAQs
Q. Is the Anne Frank House included?
No. It must be booked separately.
Q. Can I visit the same attraction more than once?
No. Each attraction is usually limited to one visit per pass.
Q. Do I need reservations?
Some attractions require advance reservations, especially in peak season.
Q. Does the pass include canal cruises?
Yes, at least one canal cruise operator is usually included.
Q. Is the pass worth it for short trips?
Yes, if you visit two or more major attractions per day.
Final Verdict: Is the Amsterdam All-Inclusive Pass Worth It in 2025?
The Amsterdam All-Inclusive Pass is best viewed as a high-intensity sightseeing tool, not a general city access card.
Used strategically, it can:
- Reduce total attraction costs
- Simplify daily planning
- Save time at ticket counters
Its value depends entirely on how actively it is used. For visitors with structured itineraries and limited time, it can be a practical and cost-effective option.
Which Amsterdam City Pass Is Right for Your Trip?
The Amsterdam All-Inclusive Pass is one of several sightseeing passes available, and it is not always the best option for every type of visitor.
Amsterdam’s city passes are designed for different travel styles. Some focus on public transport and museums, while others prioritise paid attractions, tours, and experiences.
If you want a side-by-side breakdown of all major Amsterdam city passes, including what each one includes, how they differ, and which type of traveller they suit best, you can explore the Amsterdam City Pass Comparison guide.